Online dating is now the second most popular way of meeting someone special. Although it was only just a few years ago that online dating evoked thoughts of desperation and awkward blind dates, it is now becoming increasingly more popular with people of all walks of life.
Online dating is no longer confined to eHarmony profiles or long-winded OKcupid odes to romance and walks on the beach. Nowadays social media hook-up sites mean that your potential soul mate is one swipe and a cheesy imessage away.
Dating app Tinder has become wildly popular in the last six months. Possibly due to the fact that it allows users to unashamedly do all the things that most people do online anyway, but won’t admit it. That is, make snap-judgments based on shallow and meaningless presumptions founded on someone’s online presence. Essentially turning passing judgment into a past time.
Although the co-founder of Tinder Justin Mateen has not specified how many active users the site has, statistics state that the app is being downloaded 10,000 to 20,000 times a day. Sixty percent of these users check it daily, with many doing so five or more times a day.
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