As 2014 comes to an end and we evaluate all the changes over the past year, it is hard not to get excited about what 2015 has in store.
So what can we expect in digital marketing in the New Year?
Here are five heads up for 2015:
- Mobile content will be key: Forbes magazine estimated that 87% of internet device sales by 2017 will be made from tablets and smartphones. Google has also indicated that mobile functionality will be very important in order to get optimal search results. Making sure your business’ website is mobile friendly will be vital in generating sales.
- Social Media will become more shopping friendly: Facebook and Twitter are already trialing methods of purchasing through social media. However, Hootsuite’s CEO Ryan Holmes has stated that he anticipates e-commerce and social media to become far more integrated in the New Year.
“This approach eliminates one key dilemma all merchants face – how to get customers in the door (or to your website). On Facebook and Twitter, you’ve already got a receptive audience, happily chatting with friends, browsing the latest trends, sharing photos and videos, etc. Once their payment details are on file, purchases are a tap or two away. There are major benefits to advertisers. Connecting individual tweets and Facebook posts with actual purchases has thus far proved a huge analytics challenge. But with the advent of buy buttons, concrete revenue figures can be attached to specific social media messages in a way that hasn’t been possible until now.”
- Videos will become increasingly important: Google’s latest algorithm update shows that websites with video content are 89 times more likely to show up in Google search results. Video content also makes it 53 times more likely that your business’ website will show up in the first page. If you want to read more about the importance of using videos in your digital marketing strategy then click here or watch the video below.
- The sharing economy will continue to grow: You can see it in the impressive growth of companies like AirBnB and Uber. These few pioneer companies have paved a way for other start-ups to come through. The sharing economy is a platform in which buyers and sellers can connect and make seamless transactions in real-time. There are not a lot of limits to how this type of business model could be used, so expect to see more of it across all types of industries.
- Local search options will improve: Google is already making progress in improving the SEO results for local searches. You can expect that they will continue to work on this in 2015. Although a lot of people doubt the usefulness of Google+, at the end of the day it is proven to improve businesses’ search engine results. It is likely that you will see more and more businesses moving to Google+, even if it is just to gain the local citations and user endorsements.
Originally published here: http://bit.ly/1zDLFbc